In this episode, I sit down with Casey and Megan of Marriage 365, who have built a brand with over half a million followers on Instagram and generated eight unique streams of income. They share their journey from the early days of their business, which started as a mission to help couples, to their current success, including their app, books, and membership services. Casey and Megan provide insight into the slow-and-steady growth of their brand and how they've diversified their income through...

In today's episode, I have an incredible conversation with Aimee (@utahtransportation 147k), the social media manager for the Utah Department of Transportation. We dive into how her team transformed a typically mundane and often frustrating topic—road closures and construction—into a viral, share-worthy social media presence. Aimee breaks down the five key types of shareable content that drive engagement, explains the importance of relatability and humor in creating content, and shares her...

In today's episode, I talk with Helen (@frownies 300k), a content creator and key player at Frownies, a family-owned brand with a unique history dating back to 1889. Frownies, known as the original wrinkle patches, offers natural alternatives to Botox and has gained a significant following on both Instagram and TikTok. Helen shares how she transformed Frownies’ online presence, growing it from just a few thousand followers to nearly 300,000 on each platform. Helen discusses the strategies...

In today's episode, I sit down with Dr. Tracy Dalgleish (@drtracyd 435k), a therapist, mental health expert, and podcast host with over 400,000 followers on Instagram. Although she’s not your typical social media guru, Dr. Tracy offers valuable insights into maintaining mental health and setting boundaries on social platforms. We dive into her journey from being advised to avoid social media altogether to sharing her expertise on relationships, parenting, and overcoming perfectionism...

In today’s episode, I’m joined by Kelly Leardon (@walk_like_warriors 1k), a business coach who recently hit nearly $30,000 in revenue with under 1,000 Instagram followers. Kelly proves that a massive following isn’t necessary for big sales and shares the strategies she used to launch her group program successfully. We dive into her step-by-step process, including her pre-launch seeding tactics, the role of consistency in her Instagram Stories, and how she builds trust with her audience. Kelly...

In today's episode, I chat with Kristen Coffield (@kristencoffield 170k), a coach and successful content creator in the niche of active grandparenting. Kristen has grown her Instagram following to over 150,000 by attracting women aged 50 and above. We explore how she’s built her online business, grown her email list, and transformed her passion into a thriving brand. Kristen shares her inspiring story of consistency, trial and error, and finding her niche after ten years on the platform. We...

In today's episode, I sit down with Tam Milledge, an inspiring teacherpreneur who's built a thriving online business while navigating the ups and downs of content creation. Tam shares her unique journey of steady growth on Instagram, amassing over 100,000 followers without ever going viral. We dive into the strategies that have been key to her success, including the power of consistency and how she leverages DM automation to boost engagement and build her email list. Tam also opens up about...

In today's episode, I have a fantastic conversation with Heather (@thefairytalefoodie 115k). Heather has built an impressive following of over 100,000 by creating whimsical, themed “dinner and a movie” nights, often inspired by Disney. We dive deep into her journey, from experimenting with different content to finding her niche that combines elaborate themed meals with a dash of magic. We discuss how she broke out of a plateau and skyrocketed her follower count by adding new elements to her...

In today's episode, I sit down with Dr. Kyle Richmond (@drkyle.richmond 120k), a chiropractor and mobility coach who has grown a following of over 120,000 on Instagram by posting consistently within the strength and mobility niche. We dive into how Kyle stands out in this saturated space and explore his journey of posting a reel every single day for nearly two years. He shares the systems he uses to make daily content creation sustainable while managing a thriving in-person and online...

In today’s episode, I sit down with Meredith (@meredith.vanness 157k) to dive into the world of social media success through consistency and organic growth. Meredith shares her journey of building a dedicated following over several years and how she’s successfully used static, text-based Instagram posts to engage her audience without relying heavily on reels. We dive into how Meredith has found success using a more traditional Instagram strategy of posting static photos and text posts rather...

In today's episode, I’m talking with Amanda (@rawfitnessandnutrition 115k), a fitness coach and nutrition expert who has grown her Instagram following to over 100,000. Amanda shares her journey, from starting out casually posting on social media to consistently building her brand over nearly a decade. We dive into the realistic side of social media growth, where viral moments aren’t the norm, and instead, it’s about serving your audience consistently over time. Amanda also discusses her path...

In today’s episode, I chat with Justin Stringfellow (@justin.thedj 150k), a DJ who’s mastered the art of growing his social media presence across multiple platforms. Justin shares how he’s built over 100,000 followers on Instagram, TikTok, and YouTube Shorts—each with very little crossover. We dive into how he uniquely carved out his niche, focusing on helping other DJs elevate their craft and social content. We also explore the specific types of content that work best for each platform and...

In today's episode, I sit down with Brian Ellwood (@brian.ellwood 7k), a seasoned author and coach who has mastered the art of using books to generate leads for his business. Brian shares his journey from the corporate world to real estate investing, and eventually into online coaching, where he discovered the power of writing books to attract high-ticket clients. We dive deep into the strategies behind using books as a lead-generation tool, the importance of creating evergreen content, and...

In today's episode, I'm sitting down with Lauren Hale (@laurenlhale 475k), an incredibly authentic beauty influencer who's flipping the narrative on what it means to be real on social media. We dive deep into Lauren’s journey from being a kindergarten teacher to growing her Instagram following to over 400,000. Lauren opens up about how she navigated her own struggles with self-doubt, especially after a viral video skyrocketed her to sudden fame, leading to features in major outlets like Good...

In today's episode, I have the pleasure of talking with Jillian of @HBPilates  (720k), who shares her incredible journey of pivoting from an in-person business to thriving online during and after the challenges of COVID. Jillian discusses how she transitioned her business when everything shut down, initially offering donation-based virtual classes, which eventually grew into a full-fledged online studio. We dive into how she managed to stay consistent, even when she felt stuck with her social...

In today's episode, I am excited to welcome Dr. Lisa Mitro, a physical therapist and run coach who has built a thriving community on Instagram by sharing her journey and expertise. We dive into her unique approach of documenting her experiences rather than positioning herself as an expert right from the start. Lisa explains how this authenticity helped her connect with her audience and overcome imposter syndrome. We also explore her first successful product launch, a strength and mobility...

In today's episode, I'm thrilled to sit down with Hillary Krueger, an email marketing strategist and expert. Hillary delves into her journey of mastering email marketing and shares her top strategies for building and engaging with an email list. She explains the critical role an email list plays in a business's success, emphasizing how it can be more valuable than social media followers. Hillary offers practical advice on how to start and grow an email list, create compelling content, and...

In today's episode, I'll dive into my entire sales funnel on Instagram and via email, answering questions directly from you, my listeners. We'll start by defining what a sales funnel is and its importance in converting social media followers into customers. I'll break down my sales funnel step-by-step, explaining how I leverage Instagram posts and DM automation to drive traffic to my email list. You'll learn about my posting strategy, where I maintain a balance of 20% promotional content, and...

In today's episode, we're diving into the world of social media moneymaking with my guest, Sami, the owner of the largest Vanlife community on Instagram, @project.vanlife (1.5M). Sami shares his journey from flipping Instagram accounts as a teenager to building a thriving online community with over 1.5 million followers. We discuss how he navigates the challenges of running an aggregate account in light of Instagram's new policies and his strategies for continuing to grow and monetize his...

In today's episode, I'm thrilled to introduce Kate (@yourbffkate 8k), an expert in leveraging virtual assistant roles to maximize income and efficiency in business. She's not just a virtual assistant coach; she’s an innovator in making entrepreneurial tasks manageable and profitable. We dive into the nuances of becoming a virtual assistant, discussing everything from the basics to intricate strategies that can turn your skills into income. Kate highlights the importance of understanding what...

In today's episode, I'm thrilled to delve into a discussion with @zee.slingsby, a phenomenal entrepreneur who has mastered high-ticket sales with a relatively modest social media following. Zee's journey is particularly inspiring as she's transformed a follower count of just 10,000 into a business that generates over half a million dollars in revenue! We'll explore her unique strategies for selling high-value products and services, emphasizing her authentic, non-pushy sales approach which she...

In today's episode, I'm thrilled to dive into the entrepreneurial journey of Kristen, known on Instagram as @the.organimama (175k), who has leveraged her platform to build a thriving business focused on toxin-free living and eco-friendly lifestyle changes. Kristen shares her story of rapid growth—gaining over 175,000 followers in just a year—and the strategic shifts that made it possible. We explore her initial challenges, including early product launches and learning curves, which laid the...

In today's episode, I'm thrilled to welcome Sarah, a certified yoga instructor and snowboarding enthusiast who has successfully merged her passions with social media to create a thriving online presence (@Mobilityduo 286k). Sarah shares her journey from managing a smaller follower base to cultivating a community of over a quarter of a million on Instagram, emphasizing the strategic niches that spurred her growth. We'll dive deep into how Sarah and her partner have monetized their expertise...

In today's episode, I'm joined by Katelyn Rhoades (@socialmarketingqueen 170k) to explore the crucial social media mistakes you don't realize you're making. Katelyn, an experienced social media marketer with her own thriving podcast, "Call Her Creator," and a substantial following, brings a wealth of knowledge to today's discussion. She's known for her transparency and humor on platforms like Instagram, where she excels in creating engaging content. We dive into the small but impactful errors...