In this episode, @thelucasokeefe (350k), an inspiring Instagram expert, shares his incredible story of juggling a full-time job while growing a massive following. He's a testament to what can happen when you're passionate and strategic about social media. Lucas's unique approach involves focusing on Instagram and leveraging brand partnerships, rather than the typical coaching or courses. He's a master at creating engaging content that really connects with his audience, using graphics and carousels that stand out. Plus, he's got exciting news: stay tuned until the end to hear what it is! We also dive into the details of monetizing on social media. Lucas stresses the importance of being proactive in seeking brand partnerships and not waiting for opportunities to come knocking. His journey is a real inspiration for anyone looking to make it big in the social media world.