In today's episode, we're diving deep into the essentials of email marketing for beginners. It's all about the when, how, and why of building your very own email list—a tool more powerful and direct than any social media platform can offer. Joining us in this enlightening discussion is none other than Liz Wilcox, an email marketing strategist who turned her passion for connection into a thriving business strategy. Liz shares her expert insights on the foundational steps to start building your email list, emphasizing that it's never too early or too late to begin. She breaks down the complexities of choosing the right email marketing platform, tailoring it to fit not just your business needs but also your audience's expectations. From crafting your very first email sequence to understanding the perfect frequency for sending out emails, Liz covers it all. Moreover, Liz talks about the art of infusing your emails with personality—making each message feel like a note from a friend rather than a faceless brand. She believes that authenticity is key to building lasting relationships with your audience. This episode is packed with actionable advice, whether you're looking to launch your first email campaign or refine your existing strategy. Liz's expertise illuminates the path to email marketing success, ensuring your message not only lands in the inbox but resonates with your audience. You can get Liz's free welcome sequence templates here: https://lizwilcox.com/