In this compelling episode of Mastering Modern Selling, Dirk Beveridge, founder of Unleashed WB and Executive Producer of We Supply America, shares invaluable insights into purpose-driven leadership, innovation in sales, and the noble calling of the distribution industry. He discusses how sales have evolved from traditional methods to a more consultative, people-first approach. Moving Beyond Transactional SalesDirk emphasizes that most sales strategies are outdated, focused on comme...