Steph Claire Smith is a business woman with serious game. She is one half of lifestyle brand Keep It Cleaner, co-owner of sunglass brand Soda Shades and swimwear brand Midnight Co. Kicking her career off as a model, Steph has created a cult-like following with the Keep It Cleaner or “KIC Girls” through their app, podcast and delicious range of snacks now available at all good grocery stores.  The KIC girls are a force to be reckoned with - they are a community of young women who literally worship the ground Steph - and her business partner and real-life bestie Laura Henshaw - walk on.  Steph opens up to Tully about being happy, healthy and strong, the joys and difficulties of running an international business with your best friend, and how her early days in modelling helped her find her own boundaries. GUEST: Steph Claire Smith @stephclairesmith@midnightco@keepitcleaner@sodashades HOST: Tully Smyth - @tee_smyth PRODUCER: Elise Cooper GET IN TOUCH Call the PodPhone on 02 8999 9386. Email the show at [email protected]  Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquad Support the show.