Video editing, images and even podcasts. With generative AI tools cropping up for almost every creative skill, there’s no doubt AI enables us to work faster.  But that could come at a cost. AI is already making it quick and easy for marketers to get answers, but is it also making us get complacent?   At SocialMinds LIVE, SocialChain strategist Chelsea Noronha and group strategy director Ric Hayes sat down with Brave Bison’s director of AI and creative Matt Garbutt to deep-dive on all the practical ways our proprietary AI tool AudienceGPT can challenge us as much as help us, and how we as marketers can balance efficiency with a need to stay curious.   In one of four live podcast sessions at SocialMinds LIVE: Future Casting Social’s Next 20, Matt, Ric and Chelsea shared their insights on the practical ways AI can enhance your marketing strategy in 2025 and beyond. Listen to this podcast discover how AI can make you a better marketer with tips including: Why you should prevent simplicity from getting in the way of curiosity  How to tap into an audience’s empathy – a superpower we’ve never had before  What it takes to become a whizz with AI