What started in Croatia as one local, but unique museum has now spread over the four continents with over 35 museums! By the time the public in Croatia realized this, the Museum of Illusions overtook the whole world and later on was acquired by the private equity fund - Invera. What exactly is the Museum of Illusions and how does it work as a business? How do franchises work? What is the role of private equity funds and what are the further plans for the Croatian and regional market? Hosted on Acast. See acast.com/privacy for more information.