Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions. The concept of digital subscriptions began to emerge as the internet gained popularity. With online advertising revenues alone proving insufficient to sustain many media organizations, some newspapers and magazines started introducing paywalls for premium content. However, creating a sustainable and successful subscription model is not an easy task. Miran discussed the key factors behind a successful transition to digital subscriptions, which range from reorganizing entire departments to conducting in-depth content analysis and profiling fans to determine what resonates with them. Spoiler alert: it's political scandals that drive the most acquisitions! Host: Nikola Vrdoljak, 404 agency  https://www.linkedin.com/in/nikolavrdoljak/  Guest: Miran Pavić https://www.linkedin.com/in/miranpavic/ Telegram Media Group https://telegramgrupa.hr/  Hrvatska Udruga Digitalnih izdavača  https://hudi.hr/  General description SoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages. Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape. If you prefer audio only, listen to us on:  Spotify 👉 https://spoti.fi/3BNAc21  Deezer 👉 https://bit.ly/3LIJXTP  Apple podcast 👉https://apple.co/3dSPQB8 Follow SoMo Borac powered by Httpool on social media: Facebook 👉 https://www.facebook.com/somoborac  Instagram 👉https://www.instagram.com/somoborac/  LinkedIn 👉https://www.linkedin.com/company/somo-borac/  Buy the tickets for the event 👉 https://www.entrio.hr/event/somo-borac-powered-by-httpool-14464  Subscribe to our newsletter 👉https://somoborac.com/en/strongest-digital-community/  Hosted on Acast. See acast.com/privacy for more information.