Although he has a degree in engineering, his interest in broadcast image quality and optical signals eventually led him to his position as Chief Digital Officer at CME Adria. Meet Matej Lončarić, a familiar face in the Croatian digital landscape. After leading digital transformation at his previous company, he embraced the challenge of introducing VOYO, a streaming platform that aims to revolutionize traditional TV. He openly discussed the initial resistance, with concerns about content theft and potential viewership decline on traditional TV channels due to VOYO. However, VOYO was successfully launched a few months ago in Croatia. What does it take to start a streaming platform? How does the production of streaming content differ from television? Why was VOYO created, and what are its goals? Listen to what Matej Lončarić, Chief Digital Officer of CME Adria, has to say about all of this. Host: Nikola Vrdoljak, 404 agency  https://www.linkedin.com/in/nikolavrdoljak/  Guest: Matej Lončarić https://www.linkedin.com/in/matejloncaric/  Hosted on Acast. See acast.com/privacy for more information.