Being an environmentally conscious consumer means shopping smarter, not harder. But with so much information and products in the world, it can be challenging to know where to start making choices that are good for the planet. Thankfully, our guest is doing the good work to help everyday folks make small, but valuable choices that benefit the environment. Laura Wittig co-founded Brightly — an online community and content platform that puts the environment first — to help consumers shop well for themselves and the earth. Before she co-founded Brightly, Laura worked in the world of tech: Adobe, Amazon, and Google. She used her expertise to create an online platform to educate people on sustainability. In this episode, Laura talks about how anyone can make gradual steps towards becoming more sustainable in a way that works for them. She also shares what it means to be an imperfect environmentalist that continues to make progress, and how to shed the cycle of unnecessary waste that’s so prevalent in our culture. Guest: Laura Wittig, co-founder and CEO of Brightly Visit the Brightly’s website, listen to their podcast, Good Together. You can follow Laura on Instagram and Twitter. Sponsor: For purpose-driven brands and organizations looking for an agency specializing in collaborative problem solving and expert craftsmanship — learn more about Moon March moonmarch.com. Sponsor: Listen to the podcast Breaking Glass at breakingglasspodcast.com/good. → Get more Good Good Good at the all-new https://goodgoodgood.co → Join 30,000 weekly Goodnewsletter readers at https://goodgoodgood.co/goodnewsletter → Become a subscriber and get the Goodnewspaper at https://goodgoodgood.co/subscribe