Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through.  I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.  Tune in as we discuss:  Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening Developing your sales mindset and tangible practices for how to show up for a sales call  Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client  The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.