In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows. However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business. I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business....

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO. If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you. I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps...

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts –...

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale. Before you take the step to sever ties, I guide you through a reflective...

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families. Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our...

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From...

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're...

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry.    I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced...

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.    As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on...

To truly practice what I preach, leadership development is constantly in my routine.   With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…   but boy was I blown away!   After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.   So my husband Kyle and I signed up to attend The...

We know the bread and butter of the spa industry are great before + after photos.   So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.   Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.   In this episode,...

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3.    That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership.    I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo.    If you find yourself trying to figure out a way to increase your monthly revenue number,...

Are you ready for another source of revenue stream for your spa in 2024?    We live in a world that prioritizes ease and convenience.   The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors.    Put on your headphones because today we’re covering all things to know about ecommerce in 2024.    Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice...

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year.    Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.   For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device.    If you’re listening on Spotify + Apple Podcasts, head over to...

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.   Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence.    If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”   My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!   Returning for her...

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.   In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies.    Here to spill the details...

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad.    I’ve been in your shoes.    What is Meta?  How do I know which ad campaign objective to select? Should I use an image or a video?   This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.   I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zirker, back...

One of my favorite practices every January is to set my intention for the year.   The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.   For 2024, I decided to switch it up a bit.    After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first.    Tune in to this episode to hear what...

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.   I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO.    Developing a team has changed my life for the better.    In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and reasons...

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell.    Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise.    There are currently 37 franchises of VIO Med Spa and counting!    Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today.   In this...

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.   Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love.    My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age.    As she pursued a career in the hair industry, she found...

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”   Today’s episode of Spa Marketing Made Easy is doing just that.    Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events.   After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning....

The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students.    My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.   Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship.    If you can relate to Charlie’s feelings of always wanting...

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!    This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful...