As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy.  That backbone is relationship marketing, more specifically, strategic partnerships. In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them.  In this episode, we discuss:  Why you'll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing  What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be  The tool I use and questions I ask to ensure that partnerships are mutually beneficial  My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/397 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.