When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele.  While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you...

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue.  This episode about starting a spa membership is...

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations. Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates...

Daniela’s turning 43 this week! This episode she shares the themes that sum up each of her adulthood decades: 20s = Discovery  30s = Babies 40s = Refinement + Simplification  Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy.  PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode.  In honor of her 43rd birthday, she’s running...

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa. As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape. ...

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability. I challenge each and every listener to take on their own 10k challenge...

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows. However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business. I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business....

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO. If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you. I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps...

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts –...

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale. Before you take the step to sever ties, I guide you through a reflective...

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families. Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our...

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From...

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're...

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry.    I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced...

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.    As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on...

To truly practice what I preach, leadership development is constantly in my routine.   With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…   but boy was I blown away!   After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.   So my husband Kyle and I signed up to attend The...

We know the bread and butter of the spa industry are great before + after photos.   So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.   Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.   In this episode,...

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3.    That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership.    I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo.    If you find yourself trying to figure out a way to increase your monthly revenue number,...

Are you ready for another source of revenue stream for your spa in 2024?    We live in a world that prioritizes ease and convenience.   The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors.    Put on your headphones because today we’re covering all things to know about ecommerce in 2024.    Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice...

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year.    Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.   For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device.    If you’re listening on Spotify + Apple Podcasts, head over to...

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.   Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence.    If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”   My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!   Returning for her...

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.   In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies.    Here to spill the details...

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad.    I’ve been in your shoes.    What is Meta?  How do I know which ad campaign objective to select? Should I use an image or a video?   This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.   I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zirker, back...

One of my favorite practices every January is to set my intention for the year.   The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.   For 2024, I decided to switch it up a bit.    After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first.    Tune in to this episode to hear what...

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.   I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO.    Developing a team has changed my life for the better.    In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and reasons...