“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting." That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment.  Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business.  In this episode, we discuss:  Where to begin analyzing your expenses and what you can easily cut first  Why it’s critical to begin incorporating your patterns and behaviors into your financial system  How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/392 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.