What are the considerations when choosing a technology platform? How can we harness knowledge from other biology to increase our understanding of cancer and other diseases? Dr. William Hwang worked closely with Dr. Jason Reeves' team at NanoString for his publication that made the August cover of Nature Genetics. We discuss the findings of that publication on pancreatic ductal adenocarcinoma and the importance of asking good questions. He also shares how he connects information from seemingly unrelated fields to advance discovery. This podcast includes information regarding worldwide products and services, not all of which are available in every country.