Today's Flash Back Friday comes from Episode 185, originally published in February 2015. Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode.  Key Takeaway: 1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means.   4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program.  6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business.  9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs.  11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment.  15:30 – It's free to subscribe to Colloquy.  Mentioned In This Episode: www.500friends.com www.Loyalty.com www.Colloquy.com