Jason Hartman talks with Diane DiResta, author of Knockout Presentations: How to Deliver Your Message with Power, Punch & Pizzazz, about the tactics of public speaking. We're all selling something to someone, so it's crucial to understand what you're doing. Jason and Diane look at how you can become more persuasive, how you can focus your speeches, what great speakers have in common, and more. Key Takeaways: [1:35] How do speakers get more persuasive? [2:45] H.I.R.B.E.C. [7:12] People don't spend enough time profiling their listener [9:18] How to get laser like focus on your presentation [12:24] What great speakers have in common [17:05] How to do with certain audience members [20:57] Leave some meat on the bone in a business deal and you'll find yourself winning all the time Website: www.DiResta.com