Today's Flash Back Friday comes from Episode 176, originally published in December 2014. Kurt Mortensen is an expert in persuasion, influence, and negotiation. He has spent at least 15 years studying the art of persuasion and motivational psychology. He is also a best-selling author and has written books such as The Laws of Charisma, Maximum Influence, and Persuasion IQ. He shares some important tips and tricks on the show to help you become a little bit more persuasive in your every day life.  Key Takeaways: 3:30 – Everything we do and what we want comes from the ability to influence other people.  6:40 – Millionaires are more open to hearing what you have to say than the average joe.  10:15 – People believe charisma is born in people, but the truth it is learned.  15:10 – People who over do their perfume or cologne is a big turn off during a business meeting. Keep it simple.  20:15 – How you word things is also a big factor to how you influence people.  24:00 – How do you change the mood of an audience? Kurt explains in this segment.  28:05 – Biggest problem for persuaders is that they push too much.  30:10 – We gotta get the little yeses along the way before we can get the big yes. Break it down in smaller pieces. Mentioned In This Episode:  www.KurtMortensen.com