Today's Flash Back Friday comes from Episode 193, originally published in April 2015. Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing.  Key Takeaways: [2:00] Joey gives a run down on the five key problem areas he looks at and helps with [7:33] LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options [10:55] Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites [11:39] Lead magnets nowadays need to stand out since people have seen almost everything [13:14] Market research is very important for creating noticeable lead magnets as well as compelling copywriting [15:03] Joey has done a lot of research to find the best copywriters which you can find more about on his blog [17:31] There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals 18:36] Getting case studies from previous clients will show potential customers they can trust you and buy from you [21:25] Joey explains more about his strategy of building market funnels in an easy step to step process. Website: www.JosephBushnell.com www.ClickFunnels.com