Today's Flash Back Friday comes from Episode 219, originally published in October 2015. Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries. Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work. Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists. Ford is active in real estate development both in the United States and abroad. Key Takeaways: [3:07] The history of the financial newsletter [10:04] Breaking down "Ready, Fire, Aim" [13:33] His movie making ventures [17:42] Finding your optimal selling proposition [23:05] Real estate investing [28:53] How we let some industries teach us terribly Website: www.PalmBeachGroup.com