Laura is joined this week by Laura Liotta, President of Sam Brown Healthcare and Communications Agency, where they discuss misconceptions of healthcare PR and the importance of authenticity in communication with clients, patients, and the team. In this episode you will learn: About misconceptions surrounding PR and celebrities using medical options in the healthcare industry. The importance of collaborative agency-client relationships and how the client's influence sets the tone for the company. Laura’s experiences in the 90s working in the pharmaceutical industry during the HIV/AIDS epidemic and how it inspired her of the importance of incorporating patient voices in healthcare communications. The importance of confidence, which comes from expertise and experience, but for that ‘IT’ factor in interviews. And as an added bonus…Learn about the fun activities her team engages in, such as pre-presentation rituals and annual retreats, to foster camaraderie and teamwork. 24 Hour Challenge: Curate your social media feeds to control how you are influenced. Follow positive thought leaders such as Mel Robbins, Oprah, Tony Robbins, Simon Sinek, and Brene Brown. About Laura Liotta: Laura Liotta is the President of Sam Brown Inc. Healthcare Communications, which she founded in 1999. She is an accomplished healthcare public relations and corporate communications executive with 35 years of experience supporting all sectors of the healthcare industry. Sam Brown Inc. is a fiercely independent, mid-size agency with deep expertise and experience helping a wide range of early- to late-stage biotechnology and pharmaceutical clients communicate their value through all phases of development and direct to patients. The agency has helped numerous public and private companies tell their story creatively and strategically through analytics, public and media relations, outstanding creative services, and digital and social media within the life sciences space. Laura is an experienced and well-respected media and presentation trainer to a variety of spokespeople, including CEOs and executive leadership teams, Board members, Scientists, KOLs, Advocacy, Celebrities and Patients. Laura started her public relations and public affairs career at DuPont Merck, Nexell Therapeutics and Smithkline Beecham. She is a graduate of Rowan University with a BA in Communications with Public Relations specialty. She lives in Villanova, Pennsylvania, is most proud of her 3 children and the Sam Brown team. Link talked about on the podcast: "Da Butt" by E.U. (Experience Unlimited): https://www.youtube.com/watch?v=FShE0VifCYs You can connect with Laura Liotta in the following ways: Web: www.sambrown.com LinkedIn: https://www.linkedin.com/in/lauraliotta/   You can connect with Dr. Laura Sicola in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/c/VocalImpactProductions Facebook: Vocal Impact Productions Twitter: @LauraSicola Instagram: @VocalImpactProductions Website: https://vocalimpactproductions.com/ Laura’s Online Course: virtualinfluence.today   See omnystudio.com/listener for privacy information.   See omnystudio.com/listener for privacy information.