Reilly and Jenna Fisher discuss the importance of niching down in the field of sports nutrition. Jenna shares her initial struggles with the concept of niching, emphasizing the desire to help as many clients as possible. They explore how narrowing focus can actually lead to a broader client base and easier marketing. Jenna provides insights on overcoming mindset blocks and offers practical tips for dietitians looking to define their niche. The conversation concludes with a discussion on the flexibility of private practice, allowing dietitians to adapt their niches as their interests and expertise evolve. Time Stamps 00:00 - Understanding Niching in Sports Nutrition 08:59 - Overcoming Challenges in Niching 11:28 - Tips for Successful Niching 11:48 - The Importance of Vulnerability in Business 12:10 - Supporting Each Other in the Dietitian Community Want to learn more about niching and how it applies to your business? After listening to today's episode, check out our other business resources! ⁠⁠Subscribe⁠⁠ to our weekly Sports RD Business Insider newsletter Start our free ⁠⁠Sports Nutrition Business Mini Course⁠⁠ ⁠⁠Apply⁠⁠ to our Sports Nutrition Business Boot Camp to join our next cohort! We are excited to help you on your journey!