With the dust having settled on a lively week of industry conversation at SportsPro Madrid, here are Tom Bassam and Steve McCaskill’s thoughts on the state of the sports media business from the event. Sandwiched between takeaways from the onstage discussion is Steve’s interview with Anna Thompson, head of women’s sport at the BBC.

British Cycling is one of the jewels in the crown of UK Sport but has endured its struggles in recent years, both in terms of governance and commercially. Jon Dutton joined the NGB as CEO, having previously served in the same role at the delayed Rugby League World Cup 2021, and has set about re-establishing a high-performance culture at British Cycling. Given that experience, Dutton was the ideal guest to join SportsPro CEO and NorthStar Solutions Group CEO Chris Collins to discuss the...

In a conversation recorded at SportsPro Madrid, Tom Bassam talks to Guy Laurent-Epstein, Uefa's marketing director, with their wide-ranging conversation covering Euro 2024, the revamped Champions League, the Conference League and the direction of the women's game.

You've acquired another company, now what? Two Circles has been on a buying spree this year, recently snapping up KORE and Spring Media in a pair of moves that significantly grew the sports marketing agency's global footprint. For the latest episode of How to Win, Two Circles CEO Gareth Balch joins SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar Solutions Group, to forensically examine how to make a success of an acquisition. Over six instalments of this...

This isn't a podcast, this is a strategy meeting for an early-stage business that wants to has identified sport as a sector to spend its marketing budget in and sees social impact as the best way to build consumer affinity. This high-level meeting is led by SportsPro Podcast host Tom Bassam, with Katie Cross, the CEO of Pledgeball, and Gunnar Hagstrom, head of strategic partnerships at Laureus, also on the board.

The second episode of our new series on how to win in the business of sport sees the conversation turn to tech. Rachel Jacobson, Infinite Reality's CRO, and president of business ventures and partnerships, has done it. As president she built up the Drone Racing League to secure a $250m sale and know how to take a challenger through the glass ceiling with clever use of tech. In the second episode of How to Win, Jacobson discusses the secrets of her strategy with SportsPro CEO Nick Meacham...

Tom Bassam is joined by a couple of sports venue experts as he sits down with Jonathan Nelson, global head of digital at Populous, and OnePlan founder and CEO, Paul Foster, to talk about the future of the space. Populous is the leading firm in sports and entertainment venue architecture, while OnePlan is a five-year old business specialising in digital twin technology - essentially AI-powered virtual representations of physical spaces - like football stadiums or event venues. Together, with...

It all starts with a strategy but how do you make sure that plan is being realised to its fullest potential? In How to Win, a new six-part podcast series from SportsPro and strategy realisation specialist NorthStar Solutions Group, we hear from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field. Episode one sees SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar, welcome Bruin Capital CEO...

Want to learn from some of the best in the business? Here's something new from SportsPro... How to Win. This new six-part podcast series, in collaboration with our friends at Northstar Solutions Group, features some of the top industry leaders and hones in on how to successfully implement the strategies required to win in the business of sports. Launching on 6th November, episode one sees Bruin Capital CEO and founder George Pyne join SportsPro CEO Nick Meacham and Northstar CEO Chris...

An invitation to the T100 Triathlon World Tour stop-off in Ibiza was a bit too good to turn down, so SportsPro packed its bag and hopped on a plane. From on the ground in Ibiza Town, Tom Bassam brings you interviews with PTO CEO Sam Renouf and others to find out how this venture-backed new-ish sports property is doing things a little bit differently in a bid to take triathlon mainstream.

While the pay gap between the stars of the WSL and the Premier League remains large, the realities of life as a professional footballer are consistent - a short career at the top of your earning potential and a high risk of injury. To learn more about how the game is changing for the new generation of women’s pros, Tom Bassam is joined by a couple of specialists in the field, Arthur Fane from Miller Insurance’s specialist sports team and Sophie Barrington, who leads on sport and entertainment...

SportsPro’s latest annual 50 Most Marketable Athletes list is out now and, as ever, throws up some fascinating names. Tom Bassam is joined by Sam Carp and Ed Dixon to discuss the rankings, powered by Northstar Solutions Group, while also analysing the trends that emerge from this years’s list. You can download an expanded list of the top 150 athletes, featuring a full statistical breakdown, here.

With the new NBA season upon us, Tom Bassam is joined by Josh Sim to talk about the differing trends in the US sports media market compared to Europe. There's also some discussion on the US major leagues' overseas endeavours, (25:54) with the NFL UK's general manager Henry Hodgson also dialling in to provide an update on the London games and more.

Depending on where you get your news (literally), Manchester City’s legal challenge to the Premier League over associated party transactions was highly successful or not particularly seismic. Tom Bassam is joined by Steve McCaskill and Josh Sim to get the bottom of it. We also learn what AI thinks about Steve’s sailing knowledge and discuss some of the technological innovations that are powering the upcoming America’s Cup.

So we know the Club World Cup final will be at MetLife Stadium but otherwise little else about Fifa’s new tournament. To pick holes in the plan, Tom Bassam is joined by Ed Dixon and Sam Carp, who also discuss the state of British basketball, as well as the new NHL season. Then, in part two, BodyArmor’s Tom Gargiulo takes us inside the sports drink brand’s marketing strategy.

AI: dangerous threat or the technology that will set us free? The truth, of course, is somewhere in between. To discover more Tom Bassam and Steve McCaskill went along to the inaugural SportsPro AI event at London Stadium where they found out how sports is embracing AI, as well as how the rapidly-evolving technology is shaping the future.

The FA has handed over control of the Women's Super League to the newly-created Women's Professional Leagues. Now CEO Nikki Doucet is at the helm, Steve McCaskill and Josh Sim join Tom Bassam to discuss the status of the women's game in England. Also on the agenda are the ever-shifting picture in the RSN market and the proposed ATP-WTA merger. 

Next week sees the first round of the Champions League’s new group stage, but will it work and for who? To answer that question Sam Carp and Ed Dixon join Tom Bassam. Also discussed are the influence of AI in sports media and a reflection on the impact of Alex Morgan’s career.

The NFL is back, the SportsPro staff fantasy draft has taken place and to celebrate StreamTime Sports co-host Chris Stone swaps pods to join Tom Bassam and Josh Sim for a discussion on the biggest developments during the off-season. In part two (32:01) we try to figure out how and if a proper European division of the NFL would work, plus Steve McCaskill pops in to talk about AI Week.

When we need a motorsport expert at SportsPro Towers we turn to BlackkBook's Cian Brittle. The host of the Mics Out podcast joins Tom Bassam to reveal the three biggest off-track storylines of the current F1 season. Plus there is a bit of chat about Liberty Media's takeover of MotoGP and Adidas on the grid.

Football fans love a clean kit with minimal branding but the C-suite, very much, do not. Despite what looks like an experienced team of sports executives running Chelsea, the Premier League club have started a second season in a row without a principal partner, but why? Tom Bassam, Sam Carp and Josh Sim seek to answer that question before also assessing a disastrous set of financial results for Warner Bros. Discovery. Then, ahead of the Paralympic Games, we hear Sam's interview with IPC...

The Premier League is SO back. Here to talk about it are SportsPro's Tom Bassam and Ed Dixon as they cover the most-pressing off-field issues ahead of the start of the new English top-flight season. Manchester City's 115 alleged rule breaches, Everton's ongoing sale saga, the new football regulator and the potential of overseas Premier League games all get some airtime, plus there's a few customary predictions on what the next nine months has in store

What are companies doing to drive positive change and promote more 'badass' women in the sports business industry? LiveScore Group's general counsel and board member, Rani Wynn, joins SportsPro's Elena Kouyoufa to explore strategies and initiatives that are reshaping the landscape for women in the industry. Discover how LiveScore Group is tackling outdated hiring practices, fostering diversity, and actively supporting their employees.

Steve McCaskill takes over the baton for the final leg of the Olympic Briefing as we hear from USOPC CEO Sarah Hirshland, IPC president Andrew Parsons and Atos, as well as paying a visit to Eurosport's rooftop studio.