In this engaging episode, we explore sustainability in journalism and communication with insights from Gabriel Arthur, editor-in-chief of Sustan and NORR Magazines, and CEO of NORR Agency. Gabriel shares her journey from freelance journalism to leading magazines focused on environmental impact and discusses the shift towards eco-friendly publishing. We delve into Susten Magazine's outreach strategies, collaborations, and the challenges of green claims legislation. The conversation emphasizes the role of media in explaining complex laws and fostering environmental awareness. Additionally, we discuss collective action against the climate crisis, insights from climate scientist Johan Rockström, and the 'Earth for All' vision. The importance of transparency in supply chains and collaboration in the outdoor industry is highlighted, along with personal anecdotes about the challenges and rewards of sustainability advocacy. Join us to learn about practical steps and the significance of political advocacy in protecting our planet.