Catch the next episode of Standing Out with Cory Scheer, January 9th. As we delve into the essence of effective messaging, we also uncover the profound impact that crafting genuine narratives and leveraging customer testimonials can have on your brand's success. Corey brings his expert perspective on the importance of trust in the workplace—sharing his personal journey from the early days of developing his book to the successes of his consulting firm—and how it can transform your organization’s culture, retention, and productivity.  A word about our sponsors:    Sponsored by SPI Logistics. If you're looking for back-office support such as admin, finance, IT, and sales as a freight broker - reach out to SPI Logistics today! Learn more about becoming an agent here: https://success.spi3pl.com/  Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.