If you have been in business a few years now then you might be thinking should I rebrand? Or perhaps you started your brand on a shoe string and it doesn't really fit anymore with where you want to take the brand and your business. This weeks podcast episode with Aiza Cheung founder of Sudio Coya we chat about rebranding and signs that Your business may need a branding overhaul. Some of the areas we chatted about are How does branding play a role in attracting your target audience and positioning your products? What are some triggers that indicate it may be time for a rebrand? What are some signs that your branding is not standing out in the market? How does a shift in products or target market affect the need for rebranding? When should entrepreneurs start prioritising branding, especially if they are starting out on a lean budget? How can rebranding help a business move to the next level, such as getting into retailers? What are some small, refreshing changes that can be made to a brand without a complete overhaul? Aiza Founder of Studio Coya has worked with large and smaller brands for over 15 years on branding and brand strategy. Her passion is to help businesses strategically craft their branding. One that stands out and speaks to the right audience. Website: studiocoya.com Instagram: instagram.com/studiocoya Free quiz: studiocoya.com/quiz Brand Recipe: studiocoya.com/brand-recipe Links Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ This show was brought to you by Progressive Media