When should you consider working with a digital marketing agency? How can you ensure smooth growth and maximize returns on ad spending? How do you know what agency is the right fit for you?  For this week’s episode I am joined by Anna Frapwell, the founder of Neon Digital Clicks and an industry expert with 20 years of digital marketing experience. Anna shares her invaluable insights on when to consider investing in digital marketing, how to decide if an agency is the right fit for your goals, and potential red flags to look out for.  Some of the key takeaways are: Building Solid Foundations: Before investing in paid advertising and scaling your business, it's crucial to have solid foundations in place. Investing in ads can expose previously unknown cracks or issues, providing an opportunity to fix them and successfully scale your business.  We look at what your solid foundations should be.  Assessing Agency Fit: When considering an agency, take into account their ability to achieve your goals, as well as chemistry and trust. Ask questions about their team, distinguishing between juniors and specialists, to ensure expertise aligns with your needs. Look for testimonials and case studies and what type of product businesses they work with. Are they a similar fit to yours or are they spraying and praying!  Red Flags to Watch Out For: Be cautious of agencies that don't ask probing questions during calls. It's important to gain knowledge about what needs to be done, and an agency that skips this step may not have your best interests at heart.  What the key questions are to ask the agency    Anna FrapwellLinkshttps://scaleandglow.com/https://neondigitalclicks.co.uk/https://www.instagram.com/neondigitalclicks/https://www.linkedin.com/in/annafrapwell/https://www.linkedin.com/company/neon-digital-clicks/about/ Nicole HigginsThe Buyer and Retail Coach Links https://www.instagram.com/thebuyerandretailcoach/https://www.linkedin.com/in/nicolehigginsuk/https://thebuyerandretailcoach.com/https://thebuyerandretailcoach.com/newsletter-sign-up/https://thebuyerandretailcoach.com/free-discovery-call/https://thebuyerandretailcoach.com/blog/ Neon Digital Clicks Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/ This show was brought to you by Progressive Media