So many women I speak to follow a varied path before they start their business. And this week's guest also had a varied career before she set up her business. Jenni Retourné is the founder of independent, natural skincare brand, Willowberry. Join us as we dive deep into Jenni's journey of starting her own beauty brand, the challenges she faced, and the incredible success she has achieved. From formulating her signature products at her kitchen table to forging partnerships with key retailers, Jenni's story is nothing short of inspiring. Some of the key takeaways are: How challenging the narrative on how to sell beauty products, and focusing on making her customers feel good set Willowberry apart as a brand. The power of approaching manufacturers face to face to build relationships vs relying on phone calls and emails that don’t get answered Attending PR and Press Events enabled Jenni to build connections in person with journalists, and give them her products to try. This made the brand much more memorable compared to just being another product that lands on their desk. You don’t need to say yes to everything. Jenni has carefully steered a path so she is only stocked in stores and websites that fit with her brand identity, such as Anthropologie. The importance of self belief, determination and tenacity when building a business Jenni Retourné Links Willowberry Website Willowberry Instagram Willowberry Facebook https://www.linkedin.com/in/jenniretourne/ The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Neon Digital Clicks Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  Neon is offering listeners a FREE scaling audit worth £3000! So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.   https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/ https://www.linkedin.com/company/neon-digital-clicks/about/     This show was brought to you by Progressive Media