Building a business on your own can be tiring and overwhelming, as you have to wear many hats and juggle all the tasks. Experienced Make Up Artist Donna May Clitheroe founded Donna May London in 2017, creating embroidered make up bags. Rapid growth led Donna to partner with Sarah Spence, her website and brand designer. Together they have taken the business from strength to strength, expanding their customer base, introducing several new products and expanding more into wholesale  Some of the key takeaways are: Partner with someone with complementary skills to grow your business organically. For example, Donna's celebrity connections and makeup artistry experience complemented Sarah's web development and branding skills. Together, they were able to achieve more than they could have on their own. Bigger isn’t always better, Donna May London have prioritized being stocked in boutique lifestyle stores over larger chains, because they do an exceptional job of presenting their products and connecting with their customers  Social media has been instrumental in the brand’s success - Google, Facebook, newsletters, Instagram, YouTube tutorials & TikTok have helped them attract customers. An 8K private Facebook group has been invaluable for market research as well as fostering a thriving community. The website is king.  Sarah & Donna recommend investing heavily in a quality website & suggest aspiring entrepreneurs learn how to use & update it themselves. Don’t be embarrassed to ask ‘stupid questions’ in order to learn what you need to know for your business. Create your own financial path. Not all businesses need outside funding or investment. Donna May London have prioritized self-funding to maintain the buzz and agility of their business. If your business is turning over six figures, consider investing in a fulfillment center. It can be a big leap forward, but it's worth it for the increased dynamism, efficiency and scalability. Donna May London LinksDonna May London WebsiteDonna May London FacebookDonna May London PinterestDonna May London TikTok Nicole Higgins Links Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/https://www.linkedin.com/in/nicolehigginsuk/https://thebuyerandretailcoach.com/https://thebuyerandretailcoach.com/newsletter-sign-up/https://thebuyerandretailcoach.com/free-discovery-call/https://thebuyerandretailcoach.com/blog/ Neon Digital Clicks Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/https://neondigitalclicks.co.uk/https://www.instagram.com/neondigitalclicks/https://www.linkedin.com/company/neon-digital-clicks/about/