In this episode, host Nicole Higgins sits down with Georgia Williams, founder of Ray of Social and Canva Queen, to discuss how to create content that captures attention and stands out from the competition. Georgia shares valuable tips on finding your unique voice, showcasing confidence, outsourcing tasks, and creating a content plan with a purpose. Whether you're starting fresh or in need of a content refresh, this episode provides practical advice to help you elevate your content and stop the scroll.   Key Points: - Defining your unique brand voice and identifying what sets you apart from the competition - Confidently delivering your message and creating content with conviction - The importance of having a content plan and understanding the purpose behind each piece of content - Avoiding comparison with competitors and focusing on your own goals and journey - Tips for batching content and streamlining the creation process - How to approach content creation for a fresh start or to refresh an existing account   Guest: Georgia Williams - Founder of Ray of Social "Canva Queen" - Experienced in social media marketing and content strategy - Passionate about helping business owners create compelling and eye-catching content without the faff. Guest links Georgia Williams www.rayofsocial.com www.instagram.com/rayofsocial www.linkedin.com/in/georgiawilliamsrayofsocial/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/       Neon Digital Clicks   Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.    Neon is offering listeners a FREE scaling audit worth £3000!   So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.   Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.   https://scaleandglow.com/   https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/ https://www.linkedin.com/company/neon-digital-clicks/about/