One of the challenges that a small business can be faced with is  when a larger retailer with bottomless pockets blatantly rips off your designs. This is one of the topics I'm talking to Cara the founder of snoozeshade  on ep 122 of Start Scale Succeed. Cara Sayer, founder of Snooze Shade,  shares  her gripping journey of battling corporate giants and protecting her invention. With her blend of personal anecdotes and business acumen, Cara divulged how she dealt with a big retailer replicating her product in  Aldi  sparking her plight for IP rights and leading to extensive media coverage. She enlightened us about unregistered design rights, the importance of trademarks, and the complexities of safeguarding one's product internationally. We cover a LOT in this episode but here's just a snippet We talk about how she took on the large retailers when they infringed her designs and copyright and continues to do so. How to protect your designs Focusing on the profit rather than the turnover A close look at wholesale and distribution International trading into multiple countries. Challenges she faced as an entrepreneur Growing the brand and next steps. Guest Cara Sayer - Snoozeshade founder https://www.snoozeshade.com/ https://www.instagram.com/snoozeshade/   Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/   Neon Digital Clicks   Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.    Neon is offering listeners a FREE scaling audit worth £3000!   So whether your sales have plateaued or you ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.   Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.   https://scaleandglow.com/   https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/ https://www.linkedin.com/company/neon-digital-clicks/about/