Do you find selling easy? and are you using your socials to sell as much as you could. If you answered no to both of those questions then this episode is for you.  Today's episode is a must-listen for every small business owner and entrepreneur looking for sustainable strategies to boost client engagement and sales without the burnout.  Special guest Sara Dalrymple , a renowned sales trainer and mentor, who brings a treasure trove of practical advice from her new book 'More Sales, Please.' Dive into the heart of service-led selling, the power of storytelling, and how just 30 minutes a day can transform your business.  Get ready to take notes as we uncover the secrets to consistent sales growth, genuine client connections, and the emotionally-driven world of successful marketing. Don't forget to reach out to Sara for more insights on 'Selling on Stories' and to preorder her book that's changing the game for small businesses everywhere. Here's a peek at what we're unpacking today! - The art of service before selling: How prioritizing your clients' needs leads to easier sales decisions.  - Comfortable self-promotion: Finding the best medium, whether it's videos or writing, to communicate your business value.  - Engagement without exhaustion: The fine balance of keeping your audience interested while avoiding burnout.  - Skills that sell: Why promoting, marketing, and selling are the backbone of business success.  - Size doesn't matter: Why a smaller audience can be just as effective as a large one in achieving sales.  - Embracing authenticity: The shift in social media towards real content and personal connections.  - More Sales, Please: A preview of Cara's new book and her 30-minute promotion model for consistent sales.  - The Selling on Stories cheat sheet: Cara's tool for engaging and converting audiences at different interest levels.  - The psychological power of storytelling: How emotional connections drive buying decisions.  - Overcoming the mindset block: Tips to boost your confidence in selling and to focus on your audience.  - Sales-focused motivation: A discussion on the true goals behind starting a business.    Sara Darlymple  Sales stories cheat sheet https://view.flodesk.com/pages/634824528c93e14e464b926b Website https://saradalrymple.co.uk/ Order Sara's book: More sales Please https://uk.bookshop.org/p/books/more-sales-please-how-to-promote-your-small-business-online-achieve-consistent-sales-and-grow-without-the-grind-dalrymple-sara-dalrymple/7392853?ean=9781788604659 Instagram https://www.instagram.com/saleswithsara/   Host Nicole Higgins  The Buyer and retail coach Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/https://www.linkedin.com/in/nicolehigginsuk/https://thebuyerandretailcoach.com/https://thebuyerandretailcoach.com/newsletter-sign-up/https://thebuyerandretailcoach.com/free-discovery-call/https://thebuyerandretailcoach.com/blog/ Neon Digital Clicks  Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/https://neondigitalclicks.co.uk/https://www.instagram.com/neondigitalclicks/https://www.linkedin.com/company/neon-digital-clicks/about/