Hands up if you remember the Barbie Launch extravaganza? I'd never seen anything like it and it made me look more at experiential marketing, what it was and how it works. Connecting with your consumers and creating a memorable experience is key to help building your brand. This week in the Start Scale Succeed podcast I dive more into that with my chat with Katie Peake founder of backlash creative THE agency for experiential marketing specialising in fashion & beauty pop ups and events.  Katie shares the story and ideas behind her favourite pop up the agency did this  year for Pandora in front of tower bridge and other clients such as the beautie Pie warehouse experience.  Other areas we talk about are: What are the advantages of using experiential marketing?What you need to be clear on before you start your project? Understanding what you want to achieve for example is it a new demographic you want to attract, build brand awareness or increase sales. How Katie goes about creating a strong theme and idea. What's going on in experiential marketing in 2024! You can get in touch with Katie and the backlash team on the links below: Guest Katie Peake https://www.backlash.co.uk/https://www.instagram.com/backlashcreative/ See some of the backlash projects here:https://www.backlash.co.uk/showreel Host Nicole Higgins  The Buyer and retail coach Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/https://www.linkedin.com/in/nicolehigginsuk/https://thebuyerandretailcoach.com/https://thebuyerandretailcoach.com/newsletter-sign-up/https://thebuyerandretailcoach.com/free-discovery-call/https://thebuyerandretailcoach.com/blog/ Neon Digital Clicks Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/https://neondigitalclicks.co.uk/https://www.instagram.com/neondigitalclicks/https://www.linkedin.com/company/neon-digital-clicks/about/