From running home on her lunch break  to post orders to now owning a bricks and mortar store, a thriving online business and co-founding a ladies fashion brand.  In this weeks episode of Start scale succeed (ep 131) I chat with Sophie Cafolla founder of stock & Co a stunning children’s lifestyle brand on how the brand has evolved over the years and why bricks and mortar is key to their growth.  Sophie shares great insight and tips that will really help and inspire you in you business and on your journey. Listen to hear how: Sophie Embraced Failure Using early setbacks as learning opportunities to improve business strategies and product offerings How they rebranded so that they could strategically expand and diversify the businessHow understanding the numbers and the financials were key to help navigate growth and plan feedback  How listening to buyer feedback and acting quickly helped Sophie get stocked in their first wholesale account nationwide    Guest links  www.WonderCru.com  Www.stork-co.com    Host  Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/   Neon Digital Clicks  Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/