Using a distributor for your beauty or wellness  brand can catapult your growth.  In ep 139 of start scale succeed host Nicole Higgins chats with Catherine Collins about the practical tips for identifying and collaborating with the right distributor.  Catherine established a distribution agency in the middle east and now provides expert consultancy for beauty and wellness brands  This week some of the topics covered are  The pivotal role of distributors in a brand's expansion and the critical factors that determine when a brand is ready to work with a distributor. The financial mechanics of distributor partnerships, including the ideal margin rule for pricing  The distinction between the roles of distributors and agents in the growth of a brand, and what brands can expect from each. Characteristics of founders who steer their brands towards success, such as a growth mindset, resilience, and a purpose-driven approach to their business. An overview of current trends shaping the beauty industry, including consumer interest in scientifically-backed products and doctor-led brands.  Practical tips for identifying and collaborating with the right distributor, including questions to ask and strategies to foster a lasting and beneficial relationship.   Guest  Catherine Collins  Catherine’s career spans across multiple markets from building an international beauty distribution business in the Middle East to advising some of the world’s most well known beauty brands on their global strategy and working closely with high growth startups and connecting them with investors.  She has a deep understanding of international markets and how to scale a brand successfully and has worked with a variety of different retailers and distributors worldwide.  https://www.constellarconsultancy.com/ https://www.instagram.com/constellarconsultancy/ Host  Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Neon Digital Clicks  Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/