This weeks episode Nicole chats about how  to build commercial ranges for your product business.  Nicole shares some of the mistakes she made whilst working as a buyer for major high street retailers and how you can create and develop products that are the right fit for your business  Focusing on people, the product and profit  Nicole breaks down actions to take when planning for the seasons ahead.    The Host  Nicole Higgins is a seasoned professional with over 18 years experience in the retail industry, having worked as a buyer  with blue-chip companies such as Primark and M&S across multi product categories from Bras to Beauty   Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit  and scalability. Nicole specializes in guiding businesses through the intricacies of start up,  strategy, sourcing and  product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape.   Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsors  Neon Digital Clicks  Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/