In this video, I show you why it's so important to have a niche as a B2B Consultant, why "SMEs" are not a niche, how to pick a niche and how to transition from generalist to niche specialist. It's a big one, strap in. Here's the Google Doc I walked you through https://docs.google.com/document/d/1SuRS_56dbPiTV07_bc8sXQXGqNwTz1KzJwIX5MB8GCI/edit Here's Dan Koe's argument against niching: https://www.youtube.com/watch?v=a6GdcCYxZUE And here's Jordan Peterson about Peter Pan: https://www.youtube.com/watch?v=Ll2gdKHXOYc My main points  SMEs are not a niche (despite what most 5-figure consultants will tell you)  Why niching is essential to make it to multiple 6 or even 7 figures  How to transition from non-niched to niched without panicking  The two main reasons for niching down  Where people who favor personal brand building over niching are wrong... and where they are right.   Demographic vs psychographic niches (and why this distinction matters)  Your get-out-of-jail free card: You can still work with people outside your niche  A full-scale 15 point checklist on picking the right niche  When discriminating by sex or race ("we work with black female founders...") is a net negative for profits... and when it isn't.   And tons more. This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpAWatch this episode on YouTube for the visuals: XXXFollow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com