While YouTube might not seem like a traditional B2B marketing platform, it can be a valuable tool. Rather than focusing on high view counts, the key is to use YouTube to build trust and credibility with potential clients. Key Strategies: Targeted Content: Create videos that address specific pain points or questions your target audience has. Custom-Made Videos: For prospects who book calls, send them tailored videos to showcase your expertise and address their concerns. Email Drip Campaigns:...

About this video: Especially early on in our business journey, we can get paralyzed by competitors who are much farther ahead. They are bigger, better, shinier and have far better branding, not to speak of the dozens or hundreds of testimonials that grace their online presence. In this video, I break down 12 reasons why you shouldn't worry about that and pluckily keep selling - because sooner rather than later, you will become one of them and other people will start looking up to you. Just...

About this video: Starting a new series of videos where I'm documenting my journey from multi-6 to 7+ figures. Topics: 0 - 10:35: Biggest mistakes I made in the last 8 years of running my business 10:35 - 14:20: Useful Frames - "Never forget you're a Bohanes" 14:20 - 15:50: Sacrificing what doesn't serve you in the pursuit of your goal 15:50 - 18:00: The real reason why you shouldn't judge other people. (at least why I strive to eliminate it.) 18:00 - end: Focus - why I chose against...

About this video: Experienced consultants often struggle to launch successful businesses due to three main factors: 1. Financial comfort: Having savings and a stable financial situation can hinder the necessary hustle and drive to acquire clients. 2. Ego: Fear of losing status and reputation prevents many from actively seeking business through networking and cold outreach. 3. Feeling that some tasks are beneath them: Overvaluing their expertise, experienced consultants often avoid hands-on...

Conversational prospecting on LinkedIn is the first step. Engage in genuine conversations with your target clients and learn about the challenges they face. This will help you develop a strong sales pitch and messaging that resonates with your ideal customer. Once you've mastered conversational prospecting, you can progress to the next level of outbound sales: video-based prospecting using tools like Loom. Personalized loom videos can achieve significantly higher call booking rates than cold...

I'm not going to go all woo woo on you and ask you have an abundance mindset. But there is a mindset problem MANY B2B consultants have, and that is not treating Sales and Marketing with a certain level of respect and not aiming to become better at it. Your business stands on two legs: Your skills to deliver value to clients, and your ability to get clients. And the latter part requires skills. Just trying a cold email campaign once and calling it quits if it doesn't work is not the right...

I'm not going to go all woo woo on you and ask you have an abundance mindset. But there is a mindset problem MANY B2B consultants have, and that is not treating Sales and Marketing with a certain level of respect and not aiming to become better at it. Your business stands on two legs: Your skills to deliver value to clients, and your ability to get clients. And the latter part requires skills. Just trying a cold email campaign once and calling it quits if it doesn't work is not the right...

About this video: Podcasts, communities, content, and other forms of marketing - all of that is great. But for B2B Consultants who need clients fast, these methods take too long to prove that they can bring in strangers as clients. We need a faster way to show whether an offer works or not. This video shows the Straight Line Approach that can get you sales calls with strangers in as little as 1-2 weeks. Here's the key takeaway: Sales Before Marketing. Become great at sales before you become...

Are you struggling to generate B2B leads on LinkedIn? I used to misuse the platform too, focusing on content over connection. In this video, I reveal a straightforward framework to transform your LinkedIn lead generation strategy. You'll learn how to start conversations with complete strangers and book real sales calls, not just networking chats. I share three real LinkedIn conversation examples that secured clients and discuss why LinkedIn shouldn't be your primary long-term client...

Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com The videos I refer to in the video: Picking a Niche: https://youtu.be/T6cC7N-kouQ The Critical Density Test: https://youtu.be/g5Uqce4U7Bk The 5 sources of scaling (What Naval Ravikant Taught me): https://youtu.be/1e82ZX7rkQw Why Networking is Toxic: https://youtu.be/lIeu1Ec1x6Q How to do cold email well: https://youtu.be/tECkIsMJ_zg LinkedIn: www.linkedin.com/in/mbohanes/ Newsletter:...

When I ask most people on sales calls what their offer is, most of them say something like "Well, we're supply chain consultants" or "I'm an executive coach" or "I build marketing systems for manufacturing companies" Well, that's all swell and dandy, but how will THAT elicit anything but a monumental yawn from a cold email prospect?  "Hey, I'm an executive coach. Need some executive coaching?" That's hardly the stuff sales dreams are made of.  But it's hard to build a good B2B...

In 2024, I've experienced firsthand the evolving landscape of cold email outreach in B2B lead generation. Despite naysayers claiming its demise, I've discovered that success lies in strategic adaptation. In this video, I share my transformative journey from dismal call booking rates to an impressive 5% success rate. Through trial and error, I've uncovered key principles that redefine cold emailing: genuine personalization, compelling offers, and valuable giveaways. By implementing these...

In this eye-opening video, I expose the pitfalls of relying on outdated B2B lead generation tactics promoted by so-called marketing gurus. I reveal how many of these methods, such as networking, referrals, and public speaking, lack scalability, clear ROI, and depend on gatekeepers. Instead, Il advocate for a paradigm shift towards sales-centric approaches like cold emailing and paid ads, emphasizing scalability, clear input-output ratios, and outsourcability. Learn to discern between genuine...

This episode exposes the flaws of relying on referrals, networking, and content marketing to land clients for your B2B consulting business. It unveils a 6-tiered framework for predictable client acquisition, with "Cold Email" being a game-changer. Here's the key takeaway: Stop relying on chance: Referred clients are unpredictable. Build a system to attract a steady stream of high-value clients. Focus on cold outreach: Master "cold email" to convert complete strangers into paying clients....

This video reveals a method to stop relying on referrals and scale your consulting business to $10,000+ monthly revenue. Forget cold emailing! Here's a B2B marketing strategy focused on YouTube content and targeted outreach. Key Takeaways: Ditch the Referral Trap: Build a system to consistently attract new clients, not wait for recommendations. The Rule of 1: Focus on one ideal client and a single service package for maximum impact. Craft an Irresistible Offer: Highlight your prospect's pain...

Stop depending on referrals (and grow to 30K+/month): www.alphaleadacademy.com Watch this next - how to reach out to everyone you know in a scalable way: Warm Outreach: https://youtu.be/3mkYCLy9bwo Dan Henry's Mastermind video I mentioned in the video: https://youtu.be/Lr-f-usGzM0?si=FfQQVclXSkVkU6rP Linkedin: www.linkedin.com/in/mbohanes/ Newsletter: https://www.alphaleadacademy.com/subscribe About this video: In this video, I discuss the limitations of joining B2B communities for...

B2B Consultants are so used to getting clients for free (because they come from referrals), the idea of actively spending time and money on winning clients is absurd to them. And yet, it's the only way forward if you want to build a seven figure business that can (at least partially) run without you. But how much should you be willing to spend (in terms of time/money) on getting a new client? That's what we'll discuss today. This is the State of Client Acquisition Podcast - where we dissect...

Or let's say I don't care as much about it as I'm supposed to, according to most HR gurus out there.  The main reason is: I don't want to attract and retain people who care about wellbeing, mental health and mindfulness provided by their employer. I want to attract people who want to develop skills, make money, and who pride themselves in doing a great job.  This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B...

Having in depth YouTube videos massively helps you get more leads and convert existing leads easier and faster. You won't become the next Mr Beast, but you also won't need to invest millions into every video. Here's how to take optimal advantage of YouTube as a B2B consultant. This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if...

I have never met a broad generalist B2B Consultant who has hit 7 figures. The path of getting to 7 or 8 figures if one of narrowing down (until you can go broad again at multi 8 figures). Processes and systems matter. You cannot scale a generalist consulting business. But the transition can be scary. Saying no to revenue is hard when you're just getting by (which most B2B Consultants do - barely). But accepting every gig coming your way ensures you continue staying in the Generalist trap....

High ticket services and low ticket products / communities have very different business dynamics. It's a mistake to try to sell both of them at the same time if you're not already at 7 figures with one of them. Make a choice - sell high or low ticket, but not both. This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like...

B2B Consultants who depend on referrals must a) understand the difference between Sales and Marketing and b) start with SalesThis is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

B2B Consultants who want to get from no / low revenue to high six figures usually totally over-estimate the need for having a Strategy with a big S. In reality, all you need is to heed a few simple rules that keep you clear from big mistakes, have a goal, have a credible plan to reach that goal, and then execute. We're all too influenced by brilliant strategic moves of the business heroes of our time, and don't put enough emphasis on simplicity and execution. In this video, I walk you through...

In this video, I show you why it's so important to have a niche as a B2B Consultant, why "SMEs" are not a niche, how to pick a niche and how to transition from generalist to niche specialist. It's a big one, strap in. Here's the Google Doc I walked you through https://docs.google.com/document/d/1SuRS_56dbPiTV07_bc8sXQXGqNwTz1KzJwIX5MB8GCI/edit Here's Dan Koe's argument against niching: https://www.youtube.com/watch?v=a6GdcCYxZUE And here's Jordan Peterson about Peter Pan:...