Ep. 108 - 3 Sales & Marketing mistakes older B2B consultants make
Description
About this video: Experienced consultants often struggle to launch successful businesses due to three main factors:
1. Financial comfort: Having savings and a stable financial situation can hinder the necessary hustle and drive to acquire clients.
2. Ego: Fear of losing status and reputation prevents many from actively seeking business through networking and cold outreach.
3. Feeling that some tasks are beneath them: Overvaluing their expertise, experienced consultants often avoid hands-on work like sales and marketing, hindering business growth.
To overcome these challenges, consultants need to develop a strong sense of urgency, adopt a growth mindset, and be willing to perform any task necessary for business success.
Here's the key takeaway: Don't allow complacency to enter a state of consulting Limbo.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me onYouTube|LinkedIn |Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
While YouTube might not seem like a traditional B2B marketing platform, it can be a valuable tool. Rather than focusing on high view counts, the key is to use YouTube to build trust and credibility with potential clients.
Key Strategies:
Targeted Content: Create videos that address specific...
Published 10/27/24
About this video: Especially early on in our business journey, we can get paralyzed by competitors who are much farther ahead. They are bigger, better, shinier and have far better branding, not to speak of the dozens or hundreds of testimonials that grace their online presence. In this video, I...
Published 10/27/24