Ep. 108 - 3 Sales & Marketing mistakes older B2B consultants make
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Description
About this video: Experienced consultants often struggle to launch successful businesses due to three main factors: 1. Financial comfort: Having savings and a stable financial situation can hinder the necessary hustle and drive to acquire clients. 2. Ego: Fear of losing status and reputation prevents many from actively seeking business through networking and cold outreach. 3. Feeling that some tasks are beneath them: Overvaluing their expertise, experienced consultants often avoid hands-on work like sales and marketing, hindering business growth. To overcome these challenges, consultants need to develop a strong sense of urgency, adopt a growth mindset, and be willing to perform any task necessary for business success. Here's the key takeaway: Don't allow complacency to enter a state of consulting Limbo. This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠|⁠LinkedIn⁠ |⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
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