A true Instagram expert, Michelle Berman puts the nail in the coffin of viral videos, sharing why real conversations are the key to conversions. She explains her three-part DM that authentically connects and keeps the discussion going. She also offers an outstanding strategy her real estate clients have used to attract hyperlocal opportunities and direct business. Plus, you’ll get our strategy of the week and answers to listeners’ questions. Connect | Resources ·      Connect with Michelle on Instagram @bermanmediasocial ·      Learn more about Michelle’s program, Beyond the Method. ·      Stuck in a Content Rut? Do This to Get Out of It by Lindsey Jo ·      FREE resource: The Relationship Marketer's Guide to Social Media Success Visit our Resource Library for more free resources, including additional e-books, printables, and lead magnets to attract new leads. ❓ Have a question you’d like us to answer? Send us an email at podcast@remindermedia, or shoot us a DM on Instagram @staypaidpodcast. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.   0:00     Introduction 0:12     Guests and topic of the week 2:11     The challenge to constantly create content 3:45     Personal content makes you approachable 8:11     Share successes in stories 12:18   A superb example of story telling 14:12   Content creation: Venn diagrams and AI 17:40   How to convert your audience 21:28   DM strategy Part 1 25:21   DM strategy Parts 2 and 3 26:14   Example of DM strategy in action 27:58   The time commitment 30:37   The direct ask 32:08   Moving convos through the funnel 37:23   Weekly marketing tip 42:40   Listeners’ Q&A 45:43   Find your level of consistency 50:49   Quality over quantity 52:31  Social media is a lead pillar 54:40  Action Item