Have you ever thought, “If I just raise my prices, I’ll automatically attract those dreamy, premium clients?” I’ve been there too. But here’s the truth: that’s not always how it works. 😬 In this week’s episode of Goals with Soul, I’m busting that myth wide open. Just raising your rates won’t magically draw in high-level clients (wouldn’t that be nice though?). Instead, I dive into the concept of premium positioning – aligning your business with exactly what premium clients are looking for. I’m sharing the real key to making your offer irresistible to those next-level clients, and spoiler alert: it’s all about how you articulate the true value of your work. From my years of experience as a premium positioning expert, I’ve got some juicy insights to help you elevate your brand and connect with those high-vibe clients you’ve been dreaming about. Ready for some actionable advice to take your business to the next level? Grab a cuppa and give this episode a listen – I think you’re going to love it. Enjoy the listen! _________________________ 00:00 Introduction to Goals with Soul 00:51 Why Raising Your Prices Doesn't Work 01:34 Defining Premium Clients 02:18 Common Misconceptions: Charging Your Worth 02:44 Positioning vs. Price 03:41 Building Your Premium Positioning 07:17 Importance of Articulating Value and Expertise 09:10 Invitation to Work with me _________________________⁠ [INVITATION TO WORK WITH JOANNA]⁠⁠  Information on my 4-Week Intensive for coaches & healers ready to position themselves to attract premium, high-frequency clients.