It’s official ONE WEEK until my 7th business birthday (and my ACTUAL birthday! 🎈), so I thought it a good time to reflect on 7 lessons I’ve learnt from 7 years in business. Here goes!1️⃣ It’s okay to leave money on the table. 2️⃣ Traditional business advice might not apply. 3️⃣ There isn’t one right way of doing business. 4️⃣ Everything is a solvable problem. 5️⃣ Take the action and the outcome will (eventually) take care of itself.6️⃣ On indecision. 7️⃣ Make you...

⏰ PSA: The price for Lifestyle Business School increases by up to $900USD in 24 hours, and we have just added a new super accessible payment plan. Click here. This is a business strategy podcast Q+A, where I am answering some JUICY questions. Let’s call it a big ‘ol business strategy sesh! I answer: ➡️ I am a creative and I want to expand my clients/audience with a leveraged offer like a digital course or products. What is the best way to do this?➡️ I want to create a low cost digital product...

I’m launching this week (could you tell? 😆) In the lead up, I committed to something that I have been going back and forth on for literal MONTHS:Switching Lifestyle Business School from LIMITED TIME ACCESS (one year) to UNLIMITED ACCESS (for as long as the course exists). It’s a nuanced decision, and I still don’t know what the right answer is. But intuitively, I really felt a pull to test it — and so, a week ago I pulled the trigger. So in today's podcast I'll be talking about the pros and c...

This is the replay of the workshop I hosted earlier this week. It's absolutely PACKED with value, and will be taken down in a few days, so enjoy!PS Doors to Lifestyle Business School are currently open with some very special added bonuses only available in this launch.1️⃣ I’ve added a FULL course as a Fast Action Bonus (Avail Now): Operational Elegance -- which is the full back end blueprint for systemising and streamlining your business. Think finances sorted, project management, syste...

Today, we are going to walk through the EXACT steps for growing a leveraged, expertise-based online offer to a very specific revenue amount. I want to make this really practical for you, so I will be specific with the numbers: The goal? Get to a replicable $500k year with a $2k offer. The first year is set up, the second year is going to be where we make it happen. Both are important – and I will explain why knowing THAT is important, too. And PS -- this isn’t even a hypothetical either, beca...

👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.Over the past two years, I have realigned, re-imagined and re-built my seven-figure business from the ground up to deliver high profits, working 5-hour days and with 400% more creative fulfillment on the daily.It’s not hype – it’s the truth. And, it seems that many are follo...

Want to retire early in 10 years, and live on $80k forever? With a lifestyle business, you can. [Read the full blog post here].People want a quick win, and the industry sells the pipedream of a gazillion dollars in two seconds.. but if you’re willing to develop the skill of being a course creator?A LOT can happen in 10 years ⌛️A. LOT.Here’s the cliff notes: Invest $10k a month from the profits of your high cashflow online course business for 10 years (instead of spending it on Gucci bags...

In the past 12 months, I’ve created 8 online courses. That’s 680 lessons, according to my course platform. [Read the full blog post here].It’s all been part of a grand master plan I hatched in mid-2023 to build out the complete operating system for building a leveraged, expertise-based lifestyle business.The eight courses are designed with that specific endgame in mind. Here’s a summary: Lifestyle Business School Roadmap: This is the overarching roadmap for mapping and tracking...

To get sales, you need leads!To get leads, you need traffic! So, how do you get it? What’s working now? [Read the full blog post here].The truth is, times have changed. The landscape is crowded. Ads are costly. And getting attention feels about as easy as screaming to a band to pull you up on stage in the middle of a rock concert. So let me lift the lid on how I do it, and what’s working right now. Want more?📫 Subscribe to the Newsletter: For Expertise-...

So, you have big business goals – incredible!What’s your plan to achieve them? Q4 is sneaking up on us, and as anyone in online business would know that means prime money-making season!There is a lot of opportunity in the final three months of the year. [Read the full blog post here].Whether you’re well behind on your annual sales goal or you’re simply looking to maximise the opportunity that this time of year brings, preparation will give you the BEST chance of making this your biggest ...

You know the whole “money in your sleep” thing? “Build a funnel and watch the money roll in whilst you’re catching z’s”? The truth is, it’s real – but not in the same way it’s been taught, sold and done online for the past few years. [Read the full blog post here].The standard advice is that you set it up once, flick the switch to “on”, and watch the sales start rolling through the door. As much as I’d love to sell you that strategy, it doesn’t quite work that way. That’s ...

Active income is never passive. Work is work.But the income from your work can be funneled into assets that CAN be passive – and that, ultimately, is the game. [Read the full blog post here].These days, I am passionate about sharing that message with others. Even moreso in this online business world, where we have the capacity to build high profit margin businesses.And, where a little know how on what to DO with that income is life-changing. And so, in today’s piece, I am shari...

Truthbomb: The ONE metric just about every single person underestimates is the amount of traffic they are able to deploy for their online course or group offer launch.[Read the full blog post here].They put BIG effort into a launch, and maybe secure a handful of sales. On “paper”, it performed great and achieved all of the benchmarks for success. But still, THEY consider it a flop. The culprit? They simply didn’t drive the volume of traffic required to achieve their sales...

Building a successful online course business in 2024 requires an irresistible, hell-yes core offer.[Read the full blog post here].Here’s the kicker, though.Whilst making sure your offer is irresistible to the person you’re selling it to is non-negotiable (something we covered in detail in last week’s piece, and this one too), it’s only step one.Building an offer that sells is one thing. Building one that lights you up, fulfills you, gives you more of what you want and allows you to reach...

Recently, I embarked on an extended Euro-trip. [Read the full blog post here].EXCITING, of course – but, with a catch. The flight to Dubai en-route to Europe departed from Brisbane at 2am. Tricky in any event, but even moreso with a two and four year old to contend with. I did the sleep math olympics trying to figure out how to cope. My realisation?From a toddler perspective, I was likely screwed regardless of HOW I decided to approach things (especially since those awesom...

Simple scale, complex fails. Has a catchy ring to it, right.And, a whole lotta truth. Here’s how I know. [Read the full blog post here].As a person, I am naturally someone that tends to overcomplicate things. Give me a task to complete, and I will somehow singlehandedly find the most complex, convoluted way of completing it. Back in my corporate days, I worked as a Marketing Manager. Working closely alongside me was our PR Manager – who was the exact vision of what you would ex...

This isn’t a piece on passive income. It’s not a piece on the freedom to work from anywhere. Or, to pick up and travel the world. Instead? It’s about building a drop everything business and how I built it. [Read the full blog post here].You see, when most of us think of course or digital-product based businesses we think of the fun freedom that it may one day give us the opportunity to enjoy. We aspire to build the “bucket list” business:One that creates deep impact for th...

To sell an online course or leveraged offer, you need people to sell to. [Read the full blog post here].The problem? Those looking to build an online course business from scratch usually fall into one of two camps. 1) They are existing content creators looking to leverage their extensive audiences by building a course based business around it; or2) They are service providers seeking to take their skillset and build something more leveraged from it. My experience is that usually...

Have you ever dreamed of jumping on a plane and running away? [Read the full blog post here].Wanting to live the laptop lifestyle and work from anywhere but unsure how to *actually* do it without your business burning down? Wonder how all of those people on Instagram every European summer actually afford to do it? In a week, I am jumping on a very last minute plane to Eurosummer, family (including a wild 2-year old and lively 4-year old) in tow. This hasn’t been something I’ve ...

This is a story about grief, loss and how to navigate it as a personal brand.[Read the full blog post here].Almost six weeks ago now, I lost my beautiful mum. (It hurts to type that). It feels like my security blanket has been ripped from under me.I feel alone, exposed and honestly? Just so very sad. Here’s the thing as a personal brand business. Personal things happen. They bleed into business. And as a result, running a very front-facing business in challenging...

Pre PS We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors.Last episode I talked about some of the cons of having a membership site as your offer. Now, let's switch sides and talk about the pros of building a membership site. And, when you go into it with realistic expectations - there are many! I do think it's i...

Pre PS We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors.Should you create a membership site? So often, it's sold as the ultimate dream:"Create a membership site and you too can enjoy recurring revenue - forever", they say. Which is kind of true.Only, it also comes with a very, very big asterisk:Memberships are one ...

I am taking a short break of one to two weeks from new podcast episodes. Here’s a ‘best of’ episode from the vault until I’m back!Last year, I spent in excess of about $35,000 on a huge rebrand. The thought process was this —> I want to build a company. I have a team and I don’t want it to feel like it’s just about me. Stevie Says Social no longer aligned. And, at the time, all of those things were true. Still are, really. But over the subsequent months, ...

How do you create an online course that sells right now? The truth is that times have changed, and what worked even just a few years ago no longer does.  The online course market is maturing, and with the growth many are starting to wonder: "Are people still buying online courses?" Here's my two cents:  Yes they absolutely are, but it’s uneven at the moment. Some people are killing it and some are finding it tough.  If you're wondering how you can create an online course that sells right now,...