It’s no secret that post-2020, conventional methods of marketing are not cutting it. Your brand’s narrative should be meticulously woven into business strategies to build communities and genuine connection to your audience! In this episode, Emma is joined by Kayla Dean, a seasoned copywriter and messaging strategist to unpack the importance of understanding client experiences to guide business strategies and the significant impact of conversion copy on business success.  With recent shifts in social media and consumer behaviors, especially post-COVID, they delve into adapting marketing approaches to these new challenges, emphasizing brand storytelling and consistent messaging across all platforms. Listen in as we speak about: The value of customer insights in crafting compelling copy Improving marketing through analyzing client testimonials Conversion copy's impact on driving business Adapting to changes in customer behavior and the digital landscape Ensuring cohesive brand messaging for better engagement And much, much, more!   Connect with Kayla:    Website   Instagram    How to Position Your Signature Offer   Connect with Ninety Five Media: Website  Instagram Need Support with Your Podcast? We’ve got you covered   Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call