2024 was a year of BIG changes in the social media marketing world. In this end-of-year recap episode, Emma compiles a list of the platform updates and industry changes that will have the biggest impact on your 2025 marketing strategy. From the rise of social media as the go-to search engine, to the impact of nano-influencers, Emma breaks down the data-backed trends you need to know to plan effective campaigns in the coming year. Learn why brands are increasingly treating social media as an...

Emma is tackling some of the biggest myths about working with marketing agencies in today’s episode of the Social Bite miniseries. Whether you're concerned about being treated as "just a number" or being assigned to an inexperienced team member, Emma offers some insight into what working with a marketing agency can actually look like. She explains why working with small agencies can often be more affordable than hiring a single in-house marketer, and why finding a dedicated agency for your...

In this episode, Emma sits down with Frenchie Ferenczi, a business consultant helping entrepreneurs cut through the clutter, take consistent action, and grow their reach and revenue. Emma and Frenchie discuss practical ways to identify bottlenecks in your workflow and do the hard work of prioritizing tasks that actually move the revenue needle. Frenchie shares her unique approach to delegation, including how to recognize which tasks are ready to hand off, and explains why having a clear...

In this episode of the Social Bite miniseries, Emma explains how being controversial on social media can be such an unexpected driver for new eyes. Whether you’re sharing bold opinions or taking a strong stance in your content, it can feel risky when you’re doing it in front of an audience. However, these seemingly small but opinionated posts can leave a big impact. Tune in to learn how sparking conversation, even through disagreement, can ultimately move the needle forward for your...

In this episode, Emma shares the must-know platform updates from across the social media marketing world that are rolling out in November 2024. She explains how to boost your potential reach on Instagram by utilizing their new carousel and Reels feed integration, as well as how to maximize cross-promotion with TikTok’s new multi-account tagging feature. Also on Instagram, new profile cards simplify profile sharing via QR codes, and TikTok is launching new ways to optimize your ROI on holiday...

In this episode of the Social Bite miniseries, Emma explores the role of automation in social media and whether it’s truly beneficial for your business. With the rise of AI and new automation features across all social media platforms, automation has become a vital tool for scaling - but overusing it can leave you sounding impersonal to your followers. How can you take advantage of the potential time savings while maintaining your authenticity? Emma breaks down the pros and cons of automating...

In this episode, Emma is sharing exactly how Ninety Five Media helped a relatively small account (with fewer than 5,000 followers) reach 1.6 million impressions in just 30 days! Oh, and did we mention that this client was a law firm? If you’ve ever thought that your industry “just doesn’t work” on social media, this episode will change your mind! We’ll show you how to shift your strategy and make social media work for your unique business, no matter the niche. This is a case study that...

In this episode of the Social Bite mini series, Emma addresses a common fear among business owners who are considering hiring marketing support: losing their authenticity and brand voice. Emma breaks down why this concern arises, and why it shouldn’t be a reason to keep doing everything yourself. She explains what happens when you try to do everything on your own in your business, and uses Ninety Five Media’s unique onboarding process as an example to reveal how you can confidently outsource...

In this episode, Emma is taking a deep dive into the world of podcasting to uncover the reasons you should include a podcast in your marketing strategy going into 2025. With podcasting gaining massive traction over the last 10 years, now is the time to leverage this branch of your company’s marketing as a lead-nurturing, authority-building, and content-repurposing tool. In this episode, Emma outlines the growth of the podcasting industry, explains the strategic advantages it offers, and...

In this episode of The Social Bite mini-series, Emma explains what separates professional social media accounts from struggling ones: repurposing short-form video content. With the growing demand for video, creating unique content for every post can feel overwhelming. Emma explains how repurposing content not only makes your marketing efforts more efficient but also builds a consistent brand message, strengthens your authority as an expert, and frees up time for other business tasks. Tune in...

In this episode, Emma is joined by the powerhouse social media team at Ninety Five Media – Paris, Carley, Mekenna, Ashley, and Ali – to share their expertise on a topic every business owner should be thinking about: how to become a thought leader on social media. Together, they deliver hard-earned wisdom on how to stand out in a crowded industry, engage your audience authentically, and solidify your position as an authority in your niche. In addition to digging into the nitty gritty of...

In this episode of The Social Bite mini-series, Emma tackles a question she hears often from clients: “Does social media marketing make email marketing irrelevant?” Emma shares why email marketing remains crucial to your business growth, even for social media-driven brands. She explores the unique advantages of email marketing, from the control it offers over your audience to its superior ability to drive fast, direct results. Emma also delves into the specific features of email, like...

In this episode, Emma is bringing you the need-to-know social media platform developments for October 2024. Listen in as she explains a new TikTok AI feature that makes it easier to produce videos at scale, Meta’s new ad features that will help brands like yours attract seasonal shoppers, and how Instagram is urging businesses to prioritize private conversations for better customer interaction. As we enter Q4 and the holiday season, these updates will help you stay ahead of the curve, enhance...

In this episode of The Social Bite mini-series, Emma explores the often overlooked impact of micro influencers in social media marketing. Contrary to the long-held belief that only big-name influencers drive sales, Emma reveals how smaller influencers with under 20,000 followers can offer more trust and deeper engagement with their audiences, and drive more aligned sales for the brands they work with. She discusses the cost-effectiveness of working with micro influencers and emphasizes the...

This episode is Part 2 of our series on marketing strategies to help you make the most of Q4, entirely focused on service providers! While Q4 may seem more suited to product brands, service-based businesses have a unique opportunity right now to provide value, stay top-of-mind, and secure long-term clients. In this episode, Emma highlights five key strategies for service providers; from offering value-packed content to transforming services into giftable experiences. Navigate Q4 with...

In this episode of The Social Bite mini-series, Emma shares 3 time-saving marketing tools we use and love at Ninety Five Media that will help you streamline your social media marketing process and maximize your productivity. Emma outlines the benefits of each tool and shares how they can be used to not only make your marketing more efficient, but scale your business as well. From automating Instagram responses to scheduling content across platforms, these tools are designed to save you hours...

In this episode, we kick off a 2-part series on marketing strategies for the most crucial sales season of the year: Q4. Emma walks you through five key marketing strategies to get your product brand in front of new audiences this year; including leveraging social media promotions and using user-generated content to showcase your product in real-life scenarios. Whether you're looking to hit year-end financial goals or set yourself apart from competitors, this episode has takeaways for you. Be...

In this episode of The Social Bite mini-series, Emma reveals the most crucial, but often overlooked, element of your Instagram bio: the link. She explains how simplifying your bio by limiting the number of links you include can significantly enhance user experience and boost conversions. Emma provides actionable advice on how to audit and optimize your Instagram bio, helping you effectively guide your audience where you most want them to go, and convert those viewers into clients or...

In this episode of the Stop Scrolling, Start Scaling podcast, Emma sits down with Kira LaForgia, founder of Paradigm; a company revolutionizing HR for modern small businesses. As entrepreneurs, it can be difficult to know how to approach HR on our small teams. Can we handle the responsibilities ourselves? What does that look like? And when is it time to hire support? With years of experience managing over 500 employees for a multi-million-dollar company, Kira brings invaluable insights on...

If you've been posting content consistently but still find yourself hearing crickets, this episode is a must-listen. In this episode of The Social Bite, Emma outlines a few key strategies that can transform your social media efforts from passive posting to active lead generation. You’ll learn why simply posting isn't enough to drive leads, and how direct engagement, particularly through DMs, can unlock hidden opportunities for sales and growth. Emma also discusses overcoming the mental...

On today’s episode, Emma is bringing you the latest can’t-miss developments from across the social media marketing world. She’ll explain how to leverage Instagram’s new, expanded carousel posts, and share her thoughts about TikTok’s new cover thumbnails and group chat feature. Emma also dives into how to use Meta’s innovative ad updates to boost your business’s visibility. As always, she breaks down how these changes can impact your business and provides actionable tips to stay ahead of the...

In this episode of our "Social Bite" miniseries, Emma explores an aspect of business  that most of us hate to talk about, but all of us experience on our entrepreneurial journeys: rejection. Emma discusses why rejection is an inevitable part of business ownership, and the critical role it plays in your long-term success. She explores the concept that "disruption follows intention," and explains how embracing rejection can lead to powerful growth and resilience. Tune in to learn how to shift...

In this episode, Emma delves into the importance of investing in yourself as a business leader and founder. Acknowledging the hesitancy around making investments when ROI is uncertain, Emma explains why investing in personal growth is essential for scaling your business. She shares her own strategies and experiences, from attending conferences to joining masterminds, and offers actionable advice for listeners looking to make impactful investments in themselves. Listen in as we speak about: ...

In this episode of Stop Scrolling Start Scaling's mini-series The Social Bite, Emma delves into a common question: should you be podcasting? Drawing from her personal experiences and insights, Emma outlines what it takes to be a successful podcaster. If you've been told you talk too much or love to chat, podcasting might just be your calling. Emma also addresses the benefits of podcasting, from improving sales skills to enhancing leadership qualities, and even offers a list of essential...