In this milestone 100th episode of the Stop Scrolling, Start Scaling podcast, Emma celebrates the journey of reaching 100 episodes and reflects on the pivotal lessons learned along the way. From content strategy to production processes, Emma dives into the key elements that have contributed to the podcast's success and offers valuable insights for aspiring podcasters and content creators. Tune in for actionable tips and behind-the-scenes revelations that could help shape your own podcasting...

In this episode, Emma sits down with Taryn Rachelle, Community and Partnerships Leader at Dubsado, to discuss how Dubsado's powerful features can elevate your client experience and streamline your business processes. Taryn shares her insights on underutilized features like white labeling links and multi-branding, and how they can create a seamless and professional experience for your clients. She also provides details on how to access Dubsado for free and shares upcoming opportunities to...

In this episode, Emma delves into a quote that reshaped her understanding of the sales process. She recounts her experience at the Salesgirl Summit, emphasizing how the phrase "your election day should be your selection day" can transform the way we approach sales calls. Emma explains the importance of aligning prospects with your messaging before they even step into a sales call, ensuring that decisions come with ease. She elaborates that clients often make decisions long before the final...

In this episode, Emma delves into the concept of failure in the realm of marketing and social media. If you’re currently marketing your brand online, you’ve experienced a failed campaign, post, story, etc, that may have made you feel down. Although failure might be perceived negatively, Emma reframes it as a source of invaluable data and growth. She offers practical insights on interpreting social media metrics, understanding audience engagement, and optimizing the customer journey. These...

In this episode of The Social Bite, Emma explores the intriguing concept of "transferring the belief" and its significance in both team dynamics and customer relationships. She delves into how creating a solid identity based on core values can attract the right people and repel the wrong ones. Drawing on her own experiences and insights from various sources, Emma offers practical advice on how to instill this belief within your team and customers. Listen in as we speak about: The...

In this episode, Emma shares the top marketing updates for August 2024 that you need to know about. From Instagram's new multi-track music feature for reels, to TikTok's eventbrite integration, Pinterest's improved board sharing, and the expansion of Instagram's notes feature, Emma covers it all. She breaks down each update, shares her insights on how they could impact creators and brands, and offers actionable advice on how to make the most of these new features. Whether you're a seasoned...

Welcome to the first episode of The Social Bite: Stop Scrolling, Start Scaling’s newest miniseries! The Social Bite is a bite-sized weekly episode that will break down best practices, breaking marketing news, and industry insights in real time! On this debut episode, Emma discusses the podcast’s recent growth and the strategic changes made to boost listener engagement. From no longer taking breaks between seasons to adjusting the guest episode cadence and focusing on data-driven episode...

In this episode, Emma invites Charla Corn Barrett, a dynamic charisma coach, to dive into the world of charisma and its impact on professional and personal success. Charla shares her unique journey into charisma coaching, which includes elements like voice training, body language, and presence. She explains how mastering these skills can elevate one's ability to communicate effectively and make lasting impressions. This episode is a must-listen for public speakers, influencers, professionals,...

In this episode, Emma dives deep into effective strategies to boost your content conversions. If you're frustrated with your social media marketing efforts not yielding results, this episode is for you. Emma breaks down three major actionable tips and throws in a bonus one to help you see higher conversions and achieve a larger ROI from your content. Whether you're an entrepreneur, social media manager, or content creator, you'll gain valuable insights that can transform your approach to...

In this episode, Emma shares a remarkable case study of one of our clients here at Ninety Five Media and recounts their extraordinary growth over three years of partnership. Highlighting the importance of strategic social media marketing and the benefits of outsourcing, Emma provides a deep dive into how a holistic approach through platforms like Instagram, Facebook, and LinkedIn can transform businesses. Whether you're a founder, entrepreneur, or social media manager, this episode offers...

In this episode, Emma discusses the top marketing updates you need to know for July 2024, covering major changes across popular platforms like Instagram, YouTube, Pinterest, and TikTok. Staying updated with these shifts is crucial for tapping into new features and seeing better results. Emma breaks down each update and its impact, providing valuable insights for creators, brands, and marketers. Listen in as we speak about: Instagram's new profile insights for creators to land more brand...

In this episode, Emma explores the misconception that social media marketing is a catch-all solution for business growth. Drawing from her nine years of experience in digital marketing with Ninety Five Media, Emma breaks down this myth and emphasizes the importance of diversifying your marketing efforts. Learn how to use social media as an amplifying tool rather than relying on it solely for business success. Emma shares practical tips and strategies for expanding your brand's reach through...

In this episode, Emma shares her top book recommendations for personal and professional growth, emphasizing the importance of mindset and leadership in achieving success. As someone who constantly reads and is always seeking out new forms of self-improvement, Emma has curated a list of books that have made a significant impact on not only her, but Ninety Five Media as a whole! Dive into this discussion to discover valuable insights and actionable takeaways from these must-reads.  Listen in...

In this episode, Emma and Ariana Rodriguez, founder of AR + Company, dive deep into the importance of involving your team in planning and decision-making to enhance investment and passion in the outcome. They explore the manifold benefits of engaging teams in the company's vision, leveraging technology, and simplifying processes—especially when onboarding new hires. Ariana shares her expertise on productivity and organization, particularly for founders diagnosed with ADHD, drawing from her...

In this episode, Emma shares the latest June 2024 marketing updates that every marketer and business owner should know. From new tools on TikTok to Instagram's evolving metrics and YouTube's AI innovations, staying ahead of the curve is vital. Emma delivers in-depth insights into how these changes impact your marketing strategies and actionable advice on leveraging them for your brand's growth. Whether you're a DIY marketer or managing a team, this episode is packed with valuable information...

In this episode, Emma discusses the dynamic potential of leveraging your Instagram DM's for generating leads and driving sales. Social media content alone isn't enough without engagement and authentic interactions. Highlighting real-life examples from Ninety Five Media clients who have made many sales in their DMs, Emma delves into actionable strategies, key tips, and insights on utilizing your Instagram DM's effectively. Whether you're an entrepreneur, social media manager, or marketer, this...

In this episode, Emma is joined by Melissa Lohrer, founder of Waverly Ave Consulting to  dive deep into the intricacies of aligning business roles with revenue-driving activities for optimal efficiency and growth. The two discuss the importance of reverse engineering business goals, refining client interactions, and transitioning to more lucrative engagements. If you’ve been looking for new ways to elevate your business to new heights of profitability and sustainability as an agency owner,...

In this episode, Emma dives deep into the evolution of social media as the new leading search engine, reshaping how consumers discover and interact with brands. In today's digitally driven market, understanding this shift is crucial for businesses aiming to enhance their online visibility and engagement. Emma outlines practical strategies for leveraging social media platforms like Instagram, TikTok, and Meta AI to optimize search results and attract more customers. Listen in as we explore: ...

In this episode Emma and Molly Godfrey, founder of Build Impact Convert, dive deep into the art of using LinkedIn as a leading marketing tool for lead generation. As digital landscapes evolve, the strategy behind content creation and personal connections on LinkedIn has never been more important. From the effectiveness of LinkedIn's free vs. Premium accounts to strategic content planning, they cover all the bases needed for boosting visibility and engaging potential clients effectively. ...

In this episode, Emma dives into the latest and most impactful marketing updates for May. Covering significant shifts from major platforms like TikTok, Instagram, Pinterest, and LinkedIn, Emma provides crucial insights that every entrepreneur, founder, and digital marketer should be aware of. Tune in to learn about recent changes in social media strategies, AI-driven personalization, and new features ideal for enhancing user and brand engagement. Listen in as we discuss: UMG’s strategic...

In this episode, Emma breaks down the essential phases of starting a new Instagram account from scratch. Focusing on goal setting, financial planning, content planning, and making necessary adjustments, Emma provides comprehensive strategies to effectively launch and grow your Instagram presence, from the very beginning. Whether you're a brand looking to expand your reach or an individual aiming for growth, these insights are key to jumpstarting your success. Listen in as we explore: -...

In this episode, Emma dives into Ninety Five Media’s favorite tools and strategies for scheduling social media content strategically across all platforms. She highlights the significance of scheduling for a successful marketing strategy and gives an in-depth look at why Later.com has become the go-to social planning tool for the Ninety Five Media agency since 2019. If you're still manually posting or struggling to find the right scheduling platform, this episode is packed with insights and...

It’s no secret that post-2020, conventional methods of marketing are not cutting it. Your brand’s narrative should be meticulously woven into business strategies to build communities and genuine connection to your audience! In this episode, Emma is joined by Kayla Dean, a seasoned copywriter and messaging strategist to unpack the importance of understanding client experiences to guide business strategies and the significant impact of conversion copy on business success.  With recent shifts...

In this episode, Emma shares April 2024 updates in the digital marketing space. LinkedIn surprises with a new dedicated video feed, Instagram experiments with broader carousel posts, and TikTok advances its e-commerce with auto-populated product catalogs in carousel videos. Finally, Instagram extends Reel lengths, catering to the trend of long-form content. Emma shares her enthusiasm for adapting to these changes for effective marketing strategies. Tune in to hear more! Listen in as we speak...

In this episode, Emma shares her personal journey from side hustling to turning Ninety Five Media into her full-time career. The transition from juggling multiple responsibilities to focusing solely on building something you're passionate about can be daunting. Tune in if you are curious about what this looks like, considering this transition yourself, or want to learn more about what the journey looked like for someone else. You’ll find guidance and inspiration in this episode as Emma dives...