In this episode, Emma is joined by Melissa Lohrer, founder of Waverly Ave Consulting to  dive deep into the intricacies of aligning business roles with revenue-driving activities for optimal efficiency and growth. The two discuss the importance of reverse engineering business goals, refining client interactions, and transitioning to more lucrative engagements. If you’ve been looking for new ways to elevate your business to new heights of profitability and sustainability as an agency owner, this one's for you! Listen in as we speak about: The importance of aligning billable hours with revenue goals Strategies for scaling your business and ensuring sustainable growth Practical tips for refining your client base and maximizing profitability And much, much more! Connect with Melissa: Website   Instagram  LinkedIn Are you an agency owner looking for guidance on growth? Explore Agency Office Hours with Melissa Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call