In this episode Emma and Molly Godfrey, founder of Build Impact Convert, dive deep into the art of using LinkedIn as a leading marketing tool for lead generation. As digital landscapes evolve, the strategy behind content creation and personal connections on LinkedIn has never been more important. From the effectiveness of LinkedIn's free vs. Premium accounts to strategic content planning, they cover all the bases needed for boosting visibility and engaging potential clients effectively. Listen in as we explore: Efficient strategies for maximizing LinkedIn content and lead generation The benefits and limitations of LinkedIn's free vs Premium accounts The importance of crafting compelling hook sentences and storytelling in posts Engagement metrics that matter: from likes to direct client messages   And much, much, more!   Connect with Molly: Website LinkedIn Instagram Build Impact Convert On-Demand Workshops   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call