In this episode of the Social Bite miniseries, Emma explores the role of automation in social media and whether it’s truly beneficial for your business. With the rise of AI and new automation features across all social media platforms, automation has become a vital tool for scaling - but overusing it can leave you sounding impersonal to your followers. How can you take advantage of the potential time savings while maintaining your authenticity? Emma breaks down the pros and cons of automating social media interactions, and gives tips on how to keep it personal while using tools to enhance efficiency. She also shares one of her favorite automation tools, ManyChat, and how it can be used to nurture your audience in real-time without losing the human touch. Listen in as Emma explains: The risks of over-automation on social media How to find the right balance of automation and personal engagement Why personal interaction should always be part of your social strategy And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Check out ManyChat if you’re interested in automating your DM responses!