Don’t you wish public relations wasn’t seen as a slick sales tactic? The term “public relations” has often sounded, well, a little too polished, too ready to spin. But at its heart, PR isn’t about putting a sheen on things; it’s about genuine connection. Relating to the public is actually just another way of saying “communication”—a part of every moment in our lives. When we think about what sets humans apart, it’s our ability to communicate that drives cooperation, empathy, and change.Public relations, one of the most human expressions of communication, is woven into the fabric...